the platform for modern working mothers
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Reimagining the landscape for working mothers
Modern women need a new kind of support — one that recognises the full scope of their complex, multi-faceted lives. Workwelle is dedicated to creating the structures that help mothers thrive in both their careers and personal lives.
Our mission: To empower working mothers to build a life where ambition, family, and wellbeing go hand in hand - through transformative wellness experiences, personal development, and meaningful connections.
Personal development & mindset transformation for mothers who want it all—career, family, and freedom, without the trade-offs. Ditch the outdated rules, dream bigger, and use motherhood as your launchpad.
We’re Embodying Modern Motherhood
Let’s rewrite your narrative
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Become a Workwelle Insider
A free digital space for self-employed, creative mothers who want to feel supported, resourced, and reconnected—without the overwhelm.
Inside, you’ll find uplifting tools, thoughtful content, and exclusive perks designed to help you stay well while building a business and raising a family.
Join a growing community of women doing life differently—and doing it with intention.
It’s free to join. It’s made for you.
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Embody Her: The 5-Day Upgrade for Mothers Who Want More
A guided mini-programme to help you shift out of survival mode and into the confident, calm, and powerful woman you’re becoming—without burning out or backing down.
Perfect for ambitious mothers who crave clarity, identity alignment, and a new definition of success that actually feels good.
No guilt. No hustle. No more second-guessing.
The struggle juggle is real.
The truth is that outdated working structures have long penalised women for their caregiving roles, creating invisible barriers that systematically undermine professional advancement & personal development.
Even now in 2025.
Isolation & Loneliness
Motherhood can feel like an emotional tightrope—navigating deadlines, endless to-dos, and sleepless nights while trying to stay resilient. The world keeps moving, while you’re running on empty, and the life you once knew feels miles away.
The Flexibility Myth
Work-life balance should be possible, but outdated policies and cultural norms make it feel out of reach. With rigid work structures, scarce childcare options, and little support for parents, too many moms are left to figure it out alone.
Wellbeing Deficit
The invisible load of motherhood is exhausting—your responsibilities seem to get larger every day, and self-care feels like a luxury, rather than a necessity. But burnout isn’t a badge of honour, and you deserve more than just surviving.
Barriers to Growth
Career shifts and pauses are a natural part of motherhood, but society still treats them like setbacks. Outdated systems make it harder for mums to re-enter, pivot, or grow—when in reality, their ambitions, goals and desires are still valid.
Meet the founders
Pauline Brookes & Clara Emanuel
Sisters. Mothers. American expats living in London. Digital nomads. Wanderlusters. Batman aficionados. Lord of The Rings obsessed. Interior design fanatics.
But mostly, we’re two mamas passionate about making working motherhood a joyous, resilient, ease-filled experience for as many women as possible.
We are done with seeing women with little options and overwhelmed with stress, burnout, and guilt in this chapter of life. So we took our background in learning & development, events, & marketing to create a platform dedicated to the wellness and support for modern, working mothers.
The Workwelle Framework
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Prioritising Wellness & Self-Care
At the heart of thriving in motherhood is the radical act of putting yourself first. This isn't selfish—it's essential. By nurturing your physical, emotional, and mental well-being, you create a strong foundation from which to care for others and pursue your goals. Remember: you can't pour from an empty cup.
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Embracing A New Identity
Motherhood is a transformative journey that reshapes your sense of self. This piece is about integrating your role as a mother with your evolving identities, dreams, and ambitions. It's not about losing yourself, but whole-heartedly choosing a more complex, empowered version of you.
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Seeing Beyond the Conventional
Challenge societal expectations and forge your own path. This aspect of the framework encourages you to question traditional notions of motherhood, success, and work-life balance. By thinking outside the box, you can create a life that truly aligns with your values and aspirations.
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Creating Magical Moments
Amidst the chaos of everyday life, there's magic to be found. This piece focuses on mindfulness and appreciation, helping you create and recognise special moments in both the mundane and the extraordinary. It's about finding joy in the journey, not just the destination.
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Solidarity in Community
No mother is an island. This final part emphasises the power of connection and support. By building and nurturing your village—both in-person and virtually—you gain strength, wisdom, and companionship. Remember, shared experiences lighten our individual loads and enrich our lives.
