Redefining modern motherhood
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The future of motherhod is matriarchal.
And it starts here.
Workwelle is a movement and a methodology. It exists because the current system was not built for mothers. Work, money, education, health, and even social expectations are shaped by patriarchal structures that drain us, dismiss us, and demand more than they give back.
Our mission is to dismantle that programming and equip women with tools, frameworks, and community to build a life on their terms. One that serves their bodies, minds, creativity, families, and ambitions.
We teach entrepreneurial mothers how to dismantle patriarchal systems and replace them with practical, life-first operating systems that prioritise wellness, community, and intentionality.
Workplaces weren’t designed with our realities in mind. Schools run on outdated schedules. Wellness culture tells us to ‘do more’ instead of giving us the resources to truly make the most of our lives. For too long, women have been expected to pour from an empty cup while holding everything together.
The current system doesn’t work for mothers.
Motherhood is still treated as an afterthought.
Workplaces, schools, and cultural expectations were built on patriarchal norms that ignore women’s realities. Women are expected to ‘make it work’, but the structures themselves were never designed with us in mind.
Self-sacrifice is glorified, self-care is dismissed.
We’ve been conditioned to believe putting ourselves last is noble. But the cost is burnout, resentment, and disconnection. Here’s the truth: you can’t pour from an empty cup, and the world can no longer afford mothers running on empty.
Identity is erased instead of expanded.
Too often, motherhood is framed as the end of who you were, rather than the evolution of who you’re becoming. This false narrative leaves women disconnected from their ambitions, creativity, and power - when in fact, motherhood should be an expansion.
Money and power are gatekept.
Mothers are still fighting scarcity conditioning: undervalued in work, underpaid for their contributions, and overburdened with invisible labour. True autonomy means reclaiming authorship over how we work, earn, and build wealth - on our own terms.
Our Modern Matriarchal Operating System
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Prioritising Wellness & Self-Care
At the heart of thriving in motherhood is the radical act of putting yourself first. This isn't selfish, it's essential. By nurturing your physical, emotional, and mental well-being, you create a strong foundation from which to care for others and pursue your goals. Remember: you can't pour from an empty cup.
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Embracing A New Identity
Motherhood is a transformative journey that reshapes your sense of self. This piece is about integrating your role as a mother with your evolving identities, dreams, and ambitions. It's not about losing yourself, but whole-heartedly choosing a more complex, empowered version of you.
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Seeing Beyond the Conventional
Challenge societal expectations and forge your own path. This aspect of the framework encourages you to question traditional notions of motherhood, success, and work-life balance. By thinking outside the box, you can create a life that truly aligns with your values and aspirations.
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Autonomy in Work & Wealth
Work and money are not just tools for survival. They’re expressions of your values, your power, and your priorities. In this pillar, you reclaim authorship over how you work, what you create, and what you receive. This is about mothers owning our value creation in a world that taught us to shrink it.
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Creating Magical Moments
Amidst the chaos of everyday life, there's magic to be found. This piece focuses on mindfulness and appreciation, helping you create and recognise special moments in both the mundane and the extraordinary. It's about finding joy in the journey, not just the destination.
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Solidarity in Community
No mother is an island. This final part emphasises the power of connection and support. By building and nurturing your village (both in-person and virtually) you gain strength, wisdom, and companionship. Shared experiences lighten our individual loads and enrich our lives.
Work with us
We empower women with the tools, communities, and experiences to thrive in every layer of motherhood.
Our flagship community, bringing together self-care, mindset reprogramming, and our signature Modern Matriarchal Operating System.
This is your invitation to reimagine who you get to become, supported by women who refuse to shrink.
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Self Care Basics for Modern Mums Audio Course
A guided journey to help busy mums integrate self-care into their daily lives with ease. Part of the Audopia personal development platform.Inside, you’ll find uplifting tools, thoughtful content, and guided meditations designed to uplift and build resilience whilst raising a family.
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The Post-Partum Identity Toolkit
A guided mini-programme to help you shift out of survival mode and into the sovereign woman you’re becoming.
Re-evaluate your values and goals, gain clarity, get intentional, and create a new definition of success that actually feels good.
No guilt. No hustle. No more identity crisis that comes with the transformation of motherhood.
Meet the Founders
Pauline Brookes & Clara Emanuel
Sisters. Mothers. American expats living in London. Digital nomads. Wanderlusters. Batman aficionados. Lord of The Rings obsessed. Interior design fanatics.
But mostly, we’re two mamas passionate about making working motherhood a joyous, resilient, ease-filled experience for as many women as possible.
We are done with seeing women with little options and overwhelmed with stress, burnout, and guilt in this chapter of life. So we took our background in learning & development, events, & marketing to create a platform dedicated to the wellness and support for modern, working mothers.
